Case Studies

Some examples of projects we have experience with:

Applying Human-Centered Design & Building Awareness for a Healthcare Offering

Problem

A national healthcare institution wanted ideas on how to build awareness and encourage mainstream adoption of their teleconsultation services.

Solution

Organized a team effort to research public perceptions of teleconsultation.
Identified the most feasible use-cases for implementation.
Recommended ways to increase public awareness of teleconsultation, its suitability, and benefits.
Suggested improvements for the usability of the existing teleconsultation app.

Result

Better understanding of different user personas, their patient journey and ways to address their concerns and encourage higher adoption rates.

Digital Marketing and Lead Generation for an AI Startup

Problem

A voice AI startup, new to the market, wanted to increase awareness of its offerings and generate demand within its target industry sectors.

Solution

Organized online and offline events to understand market needs and provide opportunities for the Sales team to engage with prospective decision-makers.
Created content to educate the target audience and support digital lead generation campaigns.
Collaborated with Sales and other teams to research Named Account Lists and commence Account-Based Marketing efforts.

Result

Clearer understanding of target audiences and use cases.
Creation of suitable content to educate prospects, leading to a doubling of Marketing Qualified Leads.

Go-to-Market Strategy & Localization for SaaS Maritime Platform

Problem

A well-respected UK-based maritime industry news and data provider was operating in a highly competitive market. Its target clients were in a rapidly evolving regulatory and technical environment, necessitating continuous product improvements and a good understanding of the market landscape to stay relevant and top of mind.

Solution

Conducted global competitor research and analysis.
Collaborated with Sales, Client Services, and Product teams to articulate unique selling points.
Localized collateral and website for the Japan and China markets.
Implemented account-based targeting and demand generation campaigns to facilitate sales outreach into target accounts and expansion in key accounts.

Result

Improved customer retention.
Increased new business revenue.

Rebranding and Website Revamp for Oil & Gas and Telecoms SME Company

Problem

An established local SME company in the Oil & Gas and Telecoms sector had grown to serve various diversified industries and regional countries. However, its branding was inconsistent, and its website and product information had become outdated over time.

Solution

Executed a brand and website overhaul to present a more modern and diversified image.
Worked with the company’s management and regional teams to manage content and collateral creation.
Ensured the brand presented a uniform and up-to-date image, accurately reflecting current offerings and services.
Aligned branding across other marketing channels such as social media and events.

Result

A more uniform and modern brand image, accurately reflecting the company’s current offerings and services, with consistent branding across various channels.